Feras Arafe
"Instead of expecting your customers to read through long boring text, our video engages them with in a modernly intelligent way that drives real results to your business"
Explainer videos - Infamous Web Design
Feras Arafe
Feras Arafe - Infamouswebdesign.com
Inbound marketing - Explainer videos
Feras Arafe's Background
Feras Arafe's Experience
Freelancer at Infamous Web Design
January 2012
We explain what you do
"Instead of expecting your potential clients to read through long boring text to understand your message. Our video engages your audience in a modernly intelligent way that drives real results to your business"
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Operations Manager at A La Mode
2009 - 2012
Champion strategies and initiatives to improve revenue and the overall bottom line. Assume accountability for such areas as inventory, cost reduction, and negotiations. Create in depth consumer behavior and trend analysis reports.
* Reduced fixed costs 19% after renegotiating lease and employee terms for specific store outlets.
* Lowered labor costs by $65K annually after centralizing an inventory management system into a much more efficient system.
* Improved efficiencies after reorganizing/revamping warehouse inventory.
* Currently negotiating deals with various factories in Asia to produce goods at 27% of companyâs current costsâthis project is forecasted to save the company over $1M annually in costs of goods.
Marketing Director at Orderin.ca
August 2005 - January 2009
Directed day-to-day business development operations. Developed and staffed multiple departments, including Marketing, Sales, Customer Service, and Quality Control. Supervised key projects and oversaw a workforce of 40+ employees. Pioneered training initiatives. Designed workflow charts. Supported product development functions. Researched prospective clients. Deployed complex CRM technologies.
* Led marketing launch involving ~700 restaurants.
* Negotiated sponsorships of over $100K for publicity.
* Spearheaded SEO/SEM initiatives that accelerated website traffic by 2,000%.
* Acquired Google Adwords certification; developed and managed an Adwords campaign with a budget exceeding $10K monthly.
Feras Arafe's Education
Concordia University
Bachelor of Commerce (B.Com.)
Concentration: Management
Vanier College
DEC
Concentration: Health Science
Feras Arafe's Interests & Activities
SEO, strategic inbound marketing, basketball, reading